CAJ | 학술논문

首先回顾了消费者传统购物决策模型，消费者网上购物行为及其决篆类型，探讨了传统购物决策模型与网上购物决策模型的区别和联系，并在目前存在的三种传统购物决策模型和四种网上购物决策模型的基础上，根据我国电子商务发展情况，提出综合的购物决策模型，对网上购物决策过程今后的研究方向作出了预测与建议。
수선회고료소비자전통구물결책모형，소비자망상구물행위급기결전류형，탐토료전통구물결책모형여망상구물결책모형적구별화련계，병재목전존재적삼충전통구물결책모형화사충망상구물결책모형적기출상，근거아국전자상무발전정황，제출종합적구물결책모형，대망상구물결책과정금후적연구방향작출료예측여건의。
It first reviews typical decision-making models, consumers＇ online shopping behavior and their decision-making types, and then explores the similarities and differences between typical decision-making models and online decision-making models. Based on three typical shopping decision-making models and four online shopping decision-making models in existence, it develops an integrated consumer decision-making model fitting to the environment of the development of e-commerce in china, and gives predictions and suggestions for the future research on consumer online shopping decision-making.