CAJ | 학술논문

奥林匹克品牌营销的组织分别是国际奥委会、奥运会组委会和国家奥委会。国际奥委会直接组织实施的奥林匹克营销计划，其营销收入的92％分给了国家奥委会、国际单项体育联合会和奥运会组委会。奥运会组委会管理奥运会的市场开发活动．其营销收入的95％留做奥运会组委会和举办国国家奥委会举办奥运会使用。国家奥委会进行的奥林匹克市场开发活动包括在本国进行的国家奥林匹克赞助和供应商计划及国家奥林匹克特许计划，其市场开发收入100％的保留。文章讨论了洛杉矾奥组委、悉尼奥组委、北京奥组委的市场营销和美国奥委会、澳大利亚奥委会、中国奥委会的营销组织管理。
오림필극품패영소적조직분별시국제오위회、오운회조위회화국가오위회。국제오위회직접조직실시적오림필극영소계화，기영소수입적92％분급료국가오위회、국제단항체육연합회화오운회조위회。오운회조위회관리오운회적시장개발활동．기영소수입적95％류주오운회조위회화거판국국가오위회거판오운회사용。국가오위회진행적오림필극시장개발활동포괄재본국진행적국가오림필극찬조화공응상계화급국가오림필극특허계화，기시장개발수입100％적보류。문장토론료락삼반오조위、실니오조위、북경오조위적시장영소화미국오위회、오대리아오위회、중국오위회적영소조직관리。
The organizations of Olympic brand marketing include Intemational Olympic Committee （IOC）, Organizing Committee for the Olympic Games （OCOG） and Nations Olympic Committee （NOCs） . The 95 percent of The Olympic Progranl revenue, which is directly organized by IOC, is dealt out to NOCs, GAISF （General Assembly of International Sports Federations） and OCOG. The 95 percent revenue of Olympic Games marketing activities directed by OCOG is allotted to NOCs and the holding NOG for holding Olympic Games. The marketing activities of NOCs, in its country, involve the National Olympic Sponsorship, Supplier and Franchise Program. And all its revenue belongs to the country. The paper discusses the marketing of Los Angeles, Sydney and Beijing OCOG, and the marketing organization and administration ofU. S.A. Olympic Committee, Australia Olympic Committee and China Olympic Committee.