CAJ | 학술논문

我国社区体育管理存在着经营型和非经营型不同的管理模式，对社区体育经营型管理模式的市场表现、体育的社会化、产业化特征等几方面进行了理论分析，探讨我国社区体育经营型管理现实市场的成败。研究表明，社区体育经营型管理的存在是对非经营型管理不足的一种补充，对社区体育发展起到了一种合力的作用，解决目前我国社区体育发展中存在的矛盾，经营型管理应从社区实际出发。
아국사구체육관리존재착경영형화비경영형불동적관리모식，대사구체육경영형관리모식적시장표현、체육적사회화、산업화특정등궤방면진행료이론분석，탐토아국사구체육경영형관리현실시장적성패。연구표명，사구체육경영형관리적존재시대비경영형관리불족적일충보충，대사구체육발전기도료일충합력적작용，해결목전아국사구체육발전중존재적모순，경영형관리응종사구실제출발。
There are operation and non-operation modes of community sports management in China. Success and failure of sports business management in China was analyzed from aspects of government failure, market performance, sports socialization and industrialization characteristics. The theoretical analyses were given on the ＂business type＂ management mode. The study showed that the operation mode of community sports was complementary to the non-profit sports management, and played a joint role in the community sports management. To solve the conflicts in the community sports development in China, operational management should be conducted on the basis of the practical conditions of the communities.