CAJ | 학술논문

关系营销是以“建立各种关系”作为构建企业持久竞争优势的营销模式.在社会主义市场经济秩序建立过程中,创新的关系营销理论、营销模式的实践仍受制于企业的信用关系.营销模式可以复制、模仿,惟一不可复制的是企业文化.其中企业的信用关系及信用品质度是企业文化最重要的基础,全面提升企业信用品质,强化企业信用管理,在产品越来越同质化的今天,已成为企业提高核心竞争力的关键因素.
관계영소시이“건립각충관계”작위구건기업지구경쟁우세적영소모식.재사회주의시장경제질서건립과정중,창신적관계영소이론、영소모식적실천잉수제우기업적신용관계.영소모식가이복제、모방,유일불가복제적시기업문화.기중기업적신용관계급신용품질도시기업문화최중요적기출,전면제승기업신용품질,강화기업신용관리,재산품월래월동질화적금천,이성위기업제고핵심경쟁력적관건인소.
The Relationship marketing is a new marketing theory, which takes the ＂relationship means＂ as a marketing model for building a lasting competitive advantage. In my opinion, In the early establishment of the socialist market economy , the tnnovative relationship marketing theory and the marketing model are also affected by the credit relations of the enterprises . The marketing model can be replicated and copied, but the enterprise culture can not . What＇s more, the Enterprise credit and the Credit quality degrees are the most important foundation of the enterprise culture . As far as I am concerned, because the product are more and more homogeneous recently, so comprehensively improving the quality of corporate credit has become the key factor to enhance the core comoetitiveness nf enterprises.