产业经济研究
產業經濟研究
산업경제연구
Industrial Economics Research
2006年
3期
40~46
,共null页
保证最低价 统一价格 博弈
保證最低價 統一價格 博弈
보증최저개 통일개격 박혁
the guaranted lowest price; the same lowest price; game
“保证最低价”是商业企业在市场竞争中经常运用的竞争策略。本文将家乐福和欧尚两家大型超市“保证最低价”的策略行为界定为企业间一种默契式的价格协调行为。通过市场调查和博弈分析，我们得出在价格效应上“保证最低价将形成统一低价”的结论。并进一步分析了这一策略行为对两家企业自身、对超市业以及对社会福利等方面的影响，进而提出了政策建议。
“保證最低價”是商業企業在市場競爭中經常運用的競爭策略。本文將傢樂福和歐尚兩傢大型超市“保證最低價”的策略行為界定為企業間一種默契式的價格協調行為。通過市場調查和博弈分析，我們得齣在價格效應上“保證最低價將形成統一低價”的結論。併進一步分析瞭這一策略行為對兩傢企業自身、對超市業以及對社會福利等方麵的影響，進而提齣瞭政策建議。
“보증최저개”시상업기업재시장경쟁중경상운용적경쟁책략。본문장가악복화구상량가대형초시“보증최저개”적책략행위계정위기업간일충묵계식적개격협조행위。통과시장조사화박혁분석，아문득출재개격효응상“보증최저개장형성통일저개”적결론。병진일보분석료저일책략행위대량가기업자신、대초시업이급대사회복리등방면적영향，진이제출료정책건의。
＂The guaranted lowest price＂ is a kind of frequent competition strategy of the commercial department in the market competition. This article limits the strategic behavior of carrefour and auchan to ＂guaranteed lowest price＂. Through the market investigation and the game analysis, we draw the conclusion that＂ the guaranteed lowest price＂ will form the same lowest price in the price effect. And further we analyzed this strategyic behavior how to influence the two enterprises themselves, the supermarket industry as well as social welfare. Then we proposed the government should not intervene this kind of strategic behavior.
