CAJ | 학술논문

针对共生渠道的形成方式对渠道模式进行了分类,在此基础上结合渠道设计和战略联盟的理论,提出了由共生渠道的战略目标、模式选择、合作伙伴、组织与制度以及运作管理构成的共生渠道管理框架.
침대공생거도적형성방식대거도모식진행료분류,재차기출상결합거도설계화전략련맹적이론,제출료유공생거도적전략목표、모식선택、합작화반、조직여제도이급운작관리구성적공생거도관리광가.
Different from the traditional vertical channel system, the symbiotic channel represents the channel alliance and cooperation among the horizontal corporations, resulting from its core value of the good cooperation relationship of the channel members. Further more, all corporations of different region, industry and ownership can establish symbiotic channel to share resources, integrating the advantages of the corporation and the competence of the partner through cooperation and alliance to achieve the interactive effect.This article is to analyze the symbiotic channel models based on the horizontal corporations, with little reference of the vertical channel system. The article classifies the channel models based on the form fashion of the symbiotic channels, combining the theory of the channel design and strategy alliance as well as the frame of symbiotic channel management.