南开管理评论
南開管理評論
남개관리평론
Nankai Business Review
2006年
3期
67~72
,共null页
竞争战略 夹在中间 整合竞争战略 悖论
競爭戰略 夾在中間 整閤競爭戰略 悖論
경쟁전략 협재중간 정합경쟁전략 패론
Competitive Strategy; Stuck-in-the-middle; Integrated Cost Leadership/Differentiation Strategy; Paradox
波特在《竞争战略》中提出，低成本和差异化两种优势不可兼容的“夹在中间”理论，其后一些西方战略学家针对性地提出可以兼顾低成本与差异化两种优势的整合竞争战略理论，这两种理论自相矛盾但又同时成立，本文称之为“夹在中间悖论”。本文分别研究了“夹在中间”理论和整合竞争战略理论的隐含假设及其实证依据，界定了“夹在中间悖论”的内涵，剖析了“夹在中间悖论”的成因，提出了“夹在中间悖论”的管理策略，初步解决了竞争战略研究中存在的这个理论困境。
波特在《競爭戰略》中提齣，低成本和差異化兩種優勢不可兼容的“夾在中間”理論，其後一些西方戰略學傢針對性地提齣可以兼顧低成本與差異化兩種優勢的整閤競爭戰略理論，這兩種理論自相矛盾但又同時成立，本文稱之為“夾在中間悖論”。本文分彆研究瞭“夾在中間”理論和整閤競爭戰略理論的隱含假設及其實證依據，界定瞭“夾在中間悖論”的內涵，剖析瞭“夾在中間悖論”的成因，提齣瞭“夾在中間悖論”的管理策略，初步解決瞭競爭戰略研究中存在的這箇理論睏境。
파특재《경쟁전략》중제출，저성본화차이화량충우세불가겸용적“협재중간”이론，기후일사서방전략학가침대성지제출가이겸고저성본여차이화량충우세적정합경쟁전략이론，저량충이론자상모순단우동시성립，본문칭지위“협재중간패론”。본문분별연구료“협재중간”이론화정합경쟁전략이론적은함가설급기실증의거，계정료“협재중간패론”적내함，부석료“협재중간패론”적성인，제출료“협재중간패론”적관리책략，초보해결료경쟁전략연구중존재적저개이론곤경。
Michael Porter put forward the theory about ＂stuck-inthe-middle＂ which means low cost advantage and differentiation advantage are not compatible. Some other strategists presented opposing evidence on ＂stuck-in-the-middle＂ and put forward the theory about integrated cost leadership/differentiation which means low cost advantage and differentiation advantage are compatible. These two kinds of theories are seemingly contradictory and can be demonstrable separately. Here, this paper calls the phenomenon ＂paradox of stuck-in-the-middle＂. The paper studies separately the hypotheses and their empirical evidences of these two kinds of theories, discusses the meaning, causes and management tactics of the paradox about ＂stuck-in-the-middle＂, and provides an elementary answer about the dilemma which puzzled competitive strategy researchers.
