首都体育学院学报
首都體育學院學報
수도체육학원학보
Journal of Capital College of Physical Education
2006年
4期
16~19
,共null页
全国排球联赛 河南 主场观众 消费动机
全國排毬聯賽 河南 主場觀衆 消費動機
전국배구련새 하남 주장관음 소비동궤
The national volleyball league matches; Henan Province; Home court spectators ;Consumer motivation
通过文献资料、问卷调查和数理统计等研究方法，对全国排球联赛河南女排主场观众的消费动机进行了初步研究。通过因子分析，提取了促使潜在消费者成为现实消费者的7个潜在因子，分别为环境因子、需求因子、关联因子、体验因子、支持因子、兴趣因子、观赏因子等。除对这些因子进行了分析讨论外，还指出了下一步研究所要解决的重点问题。
通過文獻資料、問捲調查和數理統計等研究方法，對全國排毬聯賽河南女排主場觀衆的消費動機進行瞭初步研究。通過因子分析，提取瞭促使潛在消費者成為現實消費者的7箇潛在因子，分彆為環境因子、需求因子、關聯因子、體驗因子、支持因子、興趣因子、觀賞因子等。除對這些因子進行瞭分析討論外，還指齣瞭下一步研究所要解決的重點問題。
통과문헌자료、문권조사화수리통계등연구방법，대전국배구련새하남녀배주장관음적소비동궤진행료초보연구。통과인자분석，제취료촉사잠재소비자성위현실소비자적7개잠재인자，분별위배경인자、수구인자、관련인자、체험인자、지지인자、흥취인자、관상인자등。제대저사인자진행료분석토론외，환지출료하일보연구소요해결적중점문제。
By means of literature reviews, questionnaires and mathematical statistics, a preliminary research has been conducted towards the consumer motivation of home court spectators for Henan Women＇s Volleyball Team during the national league volleyball matches. Through factor analysis, 7 potential factors of impelling potential consumers into realistic consumers are discovered, which include environment factor, demand factor, related factor, experience factor, support factor, interest factor, viewing and admiring factor, respectively. Besides a discussion on these factors, some of the important issues that need to be dealt with further have also been pointed out in the article.
