CAJ | 학술논문

复杂性思维认为，世界从本质上看是非线性的，线性只是一种特例；因而在这样一个非线性的世界中，人们必须用一种非线性思维，才能获得时事物本质的正确认识。在这样一个线性模型中，所有事件都是某种明确定义的起始原因的结果，人们相信后果的范围类似于他的原因的范围。然而，伴随着人类进入后工业化社会，人类自身与自然界的生态循环结合得越来越紧密，传统线性的工业生产模式使复杂的自然平衡越来越受到威胁。人类的生存范式正在发生改变，人类营销行为也呈现出与以往不同的特色。
복잡성사유인위，세계종본질상간시비선성적，선성지시일충특례；인이재저양일개비선성적세계중，인문필수용일충비선성사유，재능획득시사물본질적정학인식。재저양일개선성모형중，소유사건도시모충명학정의적기시원인적결과，인문상신후과적범위유사우타적원인적범위。연이，반수착인류진입후공업화사회，인류자신여자연계적생태순배결합득월래월긴밀，전통선성적공업생산모식사복잡적자연평형월래월수도위협。인류적생존범식정재발생개변，인류영소행위야정현출여이왕불동적특색。
According to complexity thinking, the world is non - hnear in essence, while a case of linearity is only an exception. Hereby, in such a non - linear world, only by using the non - linear thought can people obtain the correct understanding of the essentials of an object. In linear model, all events have their definite causes and effects, and effects belong to the scope of causes. However, along with the coming of post - industrialization society, the closed relationship hmnankind and ecological circulation which causes the complex natural balance is seriously threatened by traditional linear industrial production mode. And together with the change of their living patterns, marketing presents new and different characteristics.