CAJ | 학술논문

向综合信息服务提供商转型已成为全球电信业的共识。商业模式再造作为企业战略转型的核心，是电信企业能否成功转型的关键。本文在分析电信企业商业模式的关键因素基础上，创新性地构建了电信企业商业模式的模型。并以湖北电信商业模式再造实践为例，对转型中的电信企业商业模式进行了分类评价，对商业模式关键因素的影响权重进行了实证分析，并以号码百事通业务新的商业模式应用进行了印证，取得了较好的实效。
향종합신식복무제공상전형이성위전구전신업적공식。상업모식재조작위기업전략전형적핵심，시전신기업능부성공전형적관건。본문재분석전신기업상업모식적관건인소기출상，창신성지구건료전신기업상업모식적모형。병이호북전신상업모식재조실천위례，대전형중적전신기업상업모식진행료분류평개，대상업모식관건인소적영향권중진행료실증분석，병이호마백사통업무신적상업모식응용진행료인증，취득료교호적실효。
It has been a common understanding for global telecommunication industry to transform to be an Information Integration Service Provider. Business recreation mode is the core point of the telecom enterprises transformation. This paper proposes a model of Business modes basing on analyzing the critical basis of Business modes in telecom enterprises transformation, and evaluates every mode. By analyzing the Recreation of Business Mode for Hubei Telecom＇s transformation, this paper determine each key factor＇s weight. The new Business mode was validated by the operation of telephone bestone, , and has achieved good effect.