CAJ | 학술논문

在我国农村批零业态发展连锁经营可产生低价格优势，提高其经营管理水平和竞争优势。在农村零售业态发展连锁店的主要途径：1．城市大中型零售业态或有实力的连锁企业向农村发展连锁店；2．充分利用供销社已有的系统和网络优势开办连锁店。农村批发业态发展连锁经营的主要途径：1．大型商业批发商和零售业批发以连锁经营形式向农村扩展；2．商业批发市场向农村发展连锁市场。
재아국농촌비령업태발전련쇄경영가산생저개격우세，제고기경영관리수평화경쟁우세。재농촌령수업태발전련쇄점적주요도경：1．성시대중형령수업태혹유실력적련쇄기업향농촌발전련쇄점；2．충분이용공소사이유적계통화망락우세개판련쇄점。농촌비발업태발전련쇄경영적주요도경：1．대형상업비발상화령수업비발이련쇄경영형식향농촌확전；2．상업비발시장향농촌발전련쇄시장。
It is argued that the chain of retails and wholesales in Chinese rural areas may help lower the price, and thus enhance the strength of management. And the approaches to the proposed retail chains development include： 1. the urban large or medium-sized retail business expands to the rural areas; 2. the proper use is made of the existing commercial cooperative systems and networks. Meanwhile the wholesale development may also have two approaches： 1. large-sized whole earners expand to rural areas via the sale chains; 2. commercial wholesales expand to the rural.