技术经济
技術經濟
기술경제
Technology Economics
2006年
11期
39~41
,共null页
会展经济 系统工程 供应链管理 整合营销传播
會展經濟 繫統工程 供應鏈管理 整閤營銷傳播
회전경제 계통공정 공응련관리 정합영소전파
exhibition and conference economy; system engineering; supply chain management ;integrated marketing communication
根据套展经济系统的结构与特点，构建了以客户满意为指导、以终端需求信息为起点、渠道成员协同合作为关注焦点的客户驱动型供应链，提出了信息数据处理的会展信息场与供应链管理模型。并将该模型应用于会展经济管理与营销传播，给出了客户驱动型供应链的可拓解，它基于供应链的整体优化，为解决会展经济发展中的矛盾问题提供了新的思维模式和方法途径。
根據套展經濟繫統的結構與特點，構建瞭以客戶滿意為指導、以終耑需求信息為起點、渠道成員協同閤作為關註焦點的客戶驅動型供應鏈，提齣瞭信息數據處理的會展信息場與供應鏈管理模型。併將該模型應用于會展經濟管理與營銷傳播，給齣瞭客戶驅動型供應鏈的可拓解，它基于供應鏈的整體優化，為解決會展經濟髮展中的矛盾問題提供瞭新的思維模式和方法途徑。
근거투전경제계통적결구여특점，구건료이객호만의위지도、이종단수구신식위기점、거도성원협동합작위관주초점적객호구동형공응련，제출료신식수거처리적회전신식장여공응련관리모형。병장해모형응용우회전경제관리여영소전파，급출료객호구동형공응련적가탁해，타기우공응련적정체우화，위해결회전경제발전중적모순문제제공료신적사유모식화방법도경。
Based on the structure and characteristic of the exhibition and conference economy system, a customer driven supply chain, which takes customer satisfaction as a guide, begins with the terminal custom demand, focuses on the chain member cooperation, is constructed. Then a model of exhibition and conference information field and supply chain management, which can prccess information data, is advanced. This model is applied to exhibition and conference economy management and marketing communications, and gives the extension solution to the customer driven supply chain. The model bases on the total optimization of supply chain, and gives new thinking patterns and methods to solve the contradiction problem in the development of exhibition and conference economy.
