CAJ | 학술논문

Internet的发展及其广泛应用正深刻影响和改变着各行各业，对广告业的影响也日趋突出。以Internet为基础的互联网正在成为广告主与消费者沟通的最廉价的工具，也成为广告主推介产品、宣传自己的有效平台。在网络化和全球化的条件下，Internet将会深刻地影响广告主及其受众对媒介的选择习惯，并促使这种传播媒介更加广泛应用和完善。
Internet적발전급기엄범응용정심각영향화개변착각행각업，대엄고업적영향야일추돌출。이Internet위기출적호련망정재성위엄고주여소비자구통적최렴개적공구，야성위엄고주추개산품、선전자기적유효평태。재망락화화전구화적조건하，Internet장회심각지영향엄고주급기수음대매개적선택습관，병촉사저충전파매개경가엄범응용화완선。
Intemet has had tmdoubtly deep and far reaching influence on all over the business, especially advertising industry. Internet has become even the cheapest cartier of achieving the communication between advertiser and consumer, in ease of product marketing. Under the conditions of globalization, it is affecting the decision of adertiser and the public in choosing medium in order to realize the perfection and more extensive use of this means.