CAJ | 학술논문

随着国外的零售业巨头纷纷进入中国，国内的连锁超市如何在激烈的竞争中生存下去并逐步发展壮大，是每一家连锁企业应该认真考虑的问题。同国外零售业巨头相比，我国的连锁超市存在着经营规模小、盲目扩张、定位雷同、物流管理水平不高、从业人员素质低下等不足。国内的连锁超市要想发展，应该从培育核心竞争力、降低成本、选择合适的物流管理模式和推出合理的商品群结构等方面作出努力。
수착국외적령수업거두분분진입중국，국내적련쇄초시여하재격렬적경쟁중생존하거병축보발전장대，시매일가련쇄기업응해인진고필적문제。동국외령수업거두상비，아국적련쇄초시존재착경영규모소、맹목확장、정위뢰동、물류관리수평불고、종업인원소질저하등불족。국내적련쇄초시요상발전，응해종배육핵심경쟁력、강저성본、선택합괄적물류관리모식화추출합리적상품군결구등방면작출노력。
Along with overseas retail trade magnates entering China in succession, how to survive and grow strongly in drastic competition is a question needed to be considered carefully for each domestic chain supermarket. This paper holds that, slight operation scale, blind expansion, identical localization, low logistics management level and low jobholders quality are ubiquitous in domestic chain supermarkets, compared with overseas retail trade magnates. If domestic chain supermarkets want to develop, they should make progress in terms of cultivating core competence , cutting down the cost, choosing, the appropriate logistics management pattern and promoting the reasonable commodity clusters structure.