CAJ | 학술논문

国际化已经越来越成为现代零售业的重要问题和必然发展趋势。针对该问题。通过分析与总结跨国零售业巨头们成功实施国际化的经验，提出中国零售企业在走出国门实施国际化过程中，其在目标市场、经营业态、进入方式、经营规模的选择以及实施战略等方面应采取的策略。
국제화이경월래월성위현대령수업적중요문제화필연발전추세。침대해문제。통과분석여총결과국령수업거두문성공실시국제화적경험，제출중국령수기업재주출국문실시국제화과정중，기재목표시장、경영업태、진입방식、경영규모적선택이급실시전략등방면응채취적책략。
Internationalization has become an increasingly important, trend in the modern retail industry. This paper studies some successful cases of retailer internationalization and suggests Chinese retailer internationalization from the perspectives of objective market, storing style, entering style, managing scale and strategies.