CAJ | 학술논문

2005年，中国报业受到了前所未有的挑战。由于新兴媒体的强烈冲击和传统报纸在时效性、直观性、现场感染力等方面的劣势，传统报纸停下了持续多年的上升步伐。传统报纸寻求新的生存之道必须扬长避短。通过报道内容的深度化、报道内容的聚合化、版面艺术的魅力化，将自己的优势放大，深挖自己的独特卖点。同时，要积极利用以网络为代表的新兴媒体的长处，积极向网络平台进军，通过报纸的仿真版、电子版不断更新来弥补其时效性的劣势。积极抓住“新兴媒体的应用和普及需要一个漫长的时间”这一宝贵时机，另辟蹊径，谋求创新，走出一条适合自己发展的道路。
2005년，중국보업수도료전소미유적도전。유우신흥매체적강렬충격화전통보지재시효성、직관성、현장감염력등방면적열세，전통보지정하료지속다년적상승보벌。전통보지심구신적생존지도필수양장피단。통과보도내용적심도화、보도내용적취합화、판면예술적매력화，장자기적우세방대，심알자기적독특매점。동시，요적겁이용이망락위대표적신흥매체적장처，적겁향망락평태진군，통과보지적방진판、전자판불단경신래미보기시효성적열세。적겁조주“신흥매체적응용화보급수요일개만장적시간”저일보귀시궤，령벽혜경，모구창신，주출일조괄합자기발전적도로。
In 2005, the Chinese newspaper industry has received the unprecedented challenge. As a result of the intense impact of the emerging media and the traditional newspaper＇s inferiority in time-limit, intuition, the scene power, the traditional newspaper slowed the rising pace. The traditional newspaper should seek for the new ways to enhance strong points and avoid weaknesses, through the report content depth, the report content polymerization, the page layout art charm, in order to utilize its advantage and excavate its own unique selling point. At the same time, it must learn from the strong point of emerging media with network as head and march to the network platform through the newspaper simulation version, the electronic version and unceasing renewal to make up its time-limited inferiority. It must hold this precious opportunity of ＂the emerging media application and the popularization＇ need long time＂, try another method, seek the innovation, and find out the suitable way of development.