CAJ | 학술논문

本研究以中国台湾为例，在市场抽样调查的基础上，对公司团体套装旅游的影响因素进行定性分析，并建立定性分析模型。本研究采用半结构式问卷，结合深入访谈法．对台湾的30家高科技公司（其中21家上市公司），进行了深入访谈。经过严谨的分类过程，从5个题项（旅游信息渠道、目的地、行程、餐宿、景点）中产生29个类别。本研究结果表明，“目的地”、“行程”及“景点”是公司规划团体套装旅游时最主要的影响因素。
본연구이중국태만위례，재시장추양조사적기출상，대공사단체투장여유적영향인소진행정성분석，병건립정성분석모형。본연구채용반결구식문권，결합심입방담법．대태만적30가고과기공사（기중21가상시공사），진행료심입방담。경과엄근적분류과정，종5개제항（여유신식거도、목적지、행정、찬숙、경점）중산생29개유별。본연구결과표명，“목적지”、“행정”급“경점”시공사규화단체투장여유시최주요적영향인소。
In Asia, in-company group package tour is one of the main modes of organizational travel for employees. Despite the importance of the in-company group package tour to the travel industry, there is a lack of empirical study regarding its grounded factors from the customer＇s （corporations） viewpoint. Thus, this study employs the qualitative marketing research for data collection. From the perspective of the customers （corporations）, we try to explore the grounded factors which would probably affect the operation of in-cumpany group package tours. Thirty high-tech corporations were interviewed, among them, 21 are listed companies. After a rigorous classification procedure, 29 categories emerged within the 5 research questions. The results showed that ＂destination itinerary＂ and ＂ scenic spats＂ are the most influencing factors on planning the in-company group package tour.