晋阳学刊
晉暘學刊
진양학간
Academic Journal of Jinyang
2007年
1期
49~52
,共null页
会展 体验 会展内涵 会展外延 会展理论
會展 體驗 會展內涵 會展外延 會展理論
회전 체험 회전내함 회전외연 회전이론
convention and exhibition; experience; connotation & denotation; "CE" theory
归纳了国内外不同学者对会展的内涵、外延所作的界定,分析了会展理论的几种观点。会展包括会议、展览与节事活动的观点,在会展理论与实践中,节事活动应该加强。
歸納瞭國內外不同學者對會展的內涵、外延所作的界定,分析瞭會展理論的幾種觀點。會展包括會議、展覽與節事活動的觀點,在會展理論與實踐中,節事活動應該加彊。
귀납료국내외불동학자대회전적내함、외연소작적계정,분석료회전이론적궤충관점。회전포괄회의、전람여절사활동적관점,재회전이론여실천중,절사활동응해가강。
The thesis induces some definitions to Connotation &Denotation of "CE" which the scholars both at home and abroad give, and analyses several viewpoints of "CE" Theory.The author agrees the viewpoint that "CE" is composed of convention, exhibition and festival and special event.The author argues that festival and special event should be strengthened in the theory and practice of "CE".