CAJ | 학술논문

体育消费是满足人民群众不断增长的物质和文化生活需要、提高生活质量、促进人的全面发展的重要手段，同进也是普及全民体育意识的重要途径。小康农村体育消费的研究有利于体育消费品市场在农村的开拓和发展壮大。从观看比赛消费、运动服装消费、运动器材消费、体育报刊消费、参与活动的消费以及总体体育消费等方面对小康农村居民的体育消费情况进行描述，并分析了影响体育消费的因素，提出了提高体育消费水平的建议。
체육소비시만족인민군음불단증장적물질화문화생활수요、제고생활질량、촉진인적전면발전적중요수단，동진야시보급전민체육의식적중요도경。소강농촌체육소비적연구유리우체육소비품시장재농촌적개탁화발전장대。종관간비새소비、운동복장소비、운동기재소비、체육보간소비、삼여활동적소비이급총체체육소비등방면대소강농촌거민적체육소비정황진행묘술，병분석료영향체육소비적인소，제출료제고체육소비수평적건의。
Sports expenditure is one of the useftd means to satisfy people＇s necessity of substance and culture, promote living qualities and improve comprehensive development. Also it is an effective approach to popularize mass sport consciousness. Researches on sport expenditures in well - off villages can widen of markets of sport goods in rural country. The author describes sports expenditure in Zhejiang through watching competitions, sporting clothes, sporting equipments, sports newspapers and periodicals and participating sport activities. At last, the author analyzes the factors influencing sports expenditure, and provides some suggestions about it.