商业研究
商業研究
상업연구
Commercial Research
2007年
3期
15~18
,共null页
黄小军 邹艳春 黄倩华
黃小軍 鄒豔春 黃倩華
황소군 추염춘 황천화
中小企业 市场需求 价格 经营战略 系统基模
中小企業 市場需求 價格 經營戰略 繫統基模
중소기업 시장수구 개격 경영전략 계통기모
small and medium enterprises; market demand; price; business strategy; system model
利用系统基模法对中小企业在经营过程中面临市场需求和价格两个主要问题，通过正负反馈环、成长极限基模和富者愈富基模的分析，得出中小企业要想在竞争中获胜，必须实施聚焦战略和差异化战略，根据市场需求，开发出相应的产品。
利用繫統基模法對中小企業在經營過程中麵臨市場需求和價格兩箇主要問題，通過正負反饋環、成長極限基模和富者愈富基模的分析，得齣中小企業要想在競爭中穫勝，必鬚實施聚焦戰略和差異化戰略，根據市場需求，開髮齣相應的產品。
이용계통기모법대중소기업재경영과정중면림시장수구화개격량개주요문제，통과정부반궤배、성장겁한기모화부자유부기모적분석，득출중소기업요상재경쟁중획성，필수실시취초전략화차이화전략，근거시장수구，개발출상응적산품。
The paper analyses two main business problems of small and medium enterprises in the face of market demand and price by system modelling. Through the analysis of its positive and negative feedbacks, growth limit modal and getting richer model, the paper points out that these enterprises should adopt differentiation strategy and focus strategy to produce in accordance with market demand.
