CAJ | 학술논문

本文以国家自然科学基金项目“中国不同群体入境游客旅游行为模式研究”的市场调查数据为基础，运用数理统计方法．对云南五大主要群体入境游客旅游满意度进行系统对比分析．发现整体上云南省五大群体入境游客的满意度较高，且满意度因游客的地域、社会文化背景和个体心理差异而不同．并与旅游动机和旅游方式密切相关，这些规律对旅游开发实践和理论研究均具有指导意义。
본문이국가자연과학기금항목“중국불동군체입경유객여유행위모식연구”적시장조사수거위기출，운용수리통계방법．대운남오대주요군체입경유객여유만의도진행계통대비분석．발현정체상운남성오대군체입경유객적만의도교고，차만의도인유객적지역、사회문화배경화개체심리차이이불동．병여여유동궤화여유방식밀절상관，저사규률대여유개발실천화이론연구균구유지도의의。
Based on the date of tourism market investigation in Yunnan, analysis the whole decision process of foreigner tourist in Yunnan through system ways. Some useful conclusion can be drown that most foreigner tourists in Yunnan are more satisfactory to travel in china, the satisfaction of tourist experience are different depending on the tourist background of society, culture, and individual character, that the experience are closely related to tourist motive and mode. Then in may be helpful for tourism theory and practice.