系统工程理论与实践
繫統工程理論與實踐
계통공정이론여실천
Systems Engineering—Theory & Practice
2007年
3期
166~171
,共null页
消费者议价行为 自动议价系统 让步策略
消費者議價行為 自動議價繫統 讓步策略
소비자의개행위 자동의개계통 양보책략
consumers＇ bargaining behavior; automated bargaining system; concession tactics
本文建立了多策略混合的动态让步策略模型，解决了目前在自动议价系统中让步策略过于简单的问题．建立了消费者议价行为影响因素的框架模型，提出了在电子商务环境下进行消费者议价行为实证研究的方法，设计了用于实证研究的实验系统．此外，还提出了将消费者议价数据和消费者特性相结合，进行消费者议价行为分类的加权分类方法．
本文建立瞭多策略混閤的動態讓步策略模型，解決瞭目前在自動議價繫統中讓步策略過于簡單的問題．建立瞭消費者議價行為影響因素的框架模型，提齣瞭在電子商務環境下進行消費者議價行為實證研究的方法，設計瞭用于實證研究的實驗繫統．此外，還提齣瞭將消費者議價數據和消費者特性相結閤，進行消費者議價行為分類的加權分類方法．
본문건립료다책략혼합적동태양보책략모형，해결료목전재자동의개계통중양보책략과우간단적문제．건립료소비자의개행위영향인소적광가모형，제출료재전자상무배경하진행소비자의개행위실증연구적방법，설계료용우실증연구적실험계통．차외，환제출료장소비자의개수거화소비자특성상결합，진행소비자의개행위분류적가권분류방법．
To solve the problem that the concession tactics in the automated bargaining system is overly simple, a dynamic concession tactic mixed with several single tactics is set up in this paper. Also, a model of influence factors on consumers＇ bargaining behavior is established. And a demonstration method which is fit for the research on consumers＇ behavior under the e-commeree environment is suggested. At the same time, an experiment system is designed, and a classification method with different weight is proposed. In the method, consumers＇ offering data and their characteristics are taken into consideration together.
