CAJ | 학술논문

本文以旅游者问卷调查为基础，对曲阜世界文化遗产旅游深度开发进行了研究。认为文化遗产旅游的深度开发应该有两个纬度的内容：基于遗产特性的产品体系的深化与扩展以及旅游产品质量的提升。用因子聚类归纳了曲阜文化遗产内涵的产品表现形式，分析了产品体系开发的路径；通过满意度分析，明确了完善旅游服务质量的对策，进而提出了文化遗产旅游深度开发的基本框架模型。
본문이여유자문권조사위기출，대곡부세계문화유산여유심도개발진행료연구。인위문화유산여유적심도개발응해유량개위도적내용：기우유산특성적산품체계적심화여확전이급여유산품질량적제승。용인자취류귀납료곡부문화유산내함적산품표현형식，분석료산품체계개발적로경；통과만의도분석，명학료완선여유복무질량적대책，진이제출료문화유산여유심도개발적기본광가모형。
The paper makes a demonstrative research on the in-depth development of Qu Fu world cultural heritage tourism based on questionnaires from tourists. The authors believe that there should be two latitudes in terms of in-depth development ： one is expanding the product system based on heritage features and the other is upgrading the quality of tourism products. The authors conclude the product forms of the connotation of Qu Fu cultural heritages with the method of factor clustering and analyze the path for developing product system. Through the analysis of satisfactory degree, the authors make clear the countermeasures for perfecting service quality and furthermore put forward the basic framework model for the in-depth development of cultural heritage tourism.