科研管理
科研管理
과연관리
Science Research Management
2007年
3期
98~107
,共null页
企业声誉 声誉管理 利益相关者 竞争优势
企業聲譽 聲譽管理 利益相關者 競爭優勢
기업성예 성예관리 이익상관자 경쟁우세
corporate reputation; reputation management ; stakeholder; competitive advantage
作为企业的重要无形资产,企业声誉是企业竞争优势的主要来源,如何提升企业的声誉正日益成为企业关注的焦点之一。本文简述了企业声誉的概念与内涵,着重对企业声誉的价值及其评估、测量维度与方法、企业声誉的管理模型等方面的研究进行述评,并对其发展趋势及如何加强我国企业的声誉管理进行了初步的探讨。
作為企業的重要無形資產,企業聲譽是企業競爭優勢的主要來源,如何提升企業的聲譽正日益成為企業關註的焦點之一。本文簡述瞭企業聲譽的概唸與內涵,著重對企業聲譽的價值及其評估、測量維度與方法、企業聲譽的管理模型等方麵的研究進行述評,併對其髮展趨勢及如何加彊我國企業的聲譽管理進行瞭初步的探討。
작위기업적중요무형자산,기업성예시기업경쟁우세적주요래원,여하제승기업적성예정일익성위기업관주적초점지일。본문간술료기업성예적개념여내함,착중대기업성예적개치급기평고、측량유도여방법、기업성예적관리모형등방면적연구진행술평,병대기발전추세급여하가강아국기업적성예관리진행료초보적탐토。
As an important intangible asset of the firm, corporate reputation is a main source of competitive advantage. How to enhance the corporate reputation becomes the focus of firms' attention. The connotation and the concept of the corporate reputation is summarized, the value evaluation and measurement methods of the corporate reputation and the models of the reputation management is reviewed. Furthermore, the trends of research on the corporate reputation are explored and the ways for Chinese firms to enhance the management of corporate reputation are discussed.