CAJ | 학술논문

介绍体育赛事产品服务属性的定位和质量概念，定义赛事产品质量为“赛事满足顾客合理需求的能力”，其质量评价应以顾客满意度为衡量标准。从广义的角度看，赛事的顾客不仅包括赞助商和观众，还应有政府、运动员、员工、志愿者和媒体。赛事质量应以满足他们的需求为评价的标准，满足的水平是赛事质量评价尺度，提出赛事产品质量的顾客满意简单指数模型。
개소체육새사산품복무속성적정위화질량개념，정의새사산품질량위“새사만족고객합리수구적능력”，기질량평개응이고객만의도위형량표준。종엄의적각도간，새사적고객불부포괄찬조상화관음，환응유정부、운동원、원공、지원자화매체。새사질량응이만족타문적수구위평개적표준，만족적수평시새사질량평개척도，제출새사산품질량적고객만의간단지수모형。
It introduced the orientation of service attribute and quality concept of sports competitions products and defined the competitions product quality as the ability of competitions to meet customers＇ reasonable demands, so the evaluation of its quality ought to take the degree of customers＇ satisfaction as a criterion of measurement. From a broad sense point of view, the customers of competitions included not only sponsors and audiences, but also government, athletes, staff members and workers, volunteers and media. The quality of competitions should take it as a criterion of evaluation to meet their demands, while the level of satisfaction was a yardstick of evaluating the quality of competitions. It put forward a simple index model of customers＇ satisfaction to the quality of competitions products.