CAJ | 학술논문

从“语域”概念出发，阐明了征婚广告在其特定语域下的特点，主要表现在语篇结构和语言特点上。同时也分析了作为一种社会行为，由于中西方文化、历史、价值观等的不同，中英文征婚广告在以上两个方面所表现出来的相似性和差异性。
종“어역”개념출발，천명료정혼엄고재기특정어역하적특점，주요표현재어편결구화어언특점상。동시야분석료작위일충사회행위，유우중서방문화、역사、개치관등적불동，중영문정혼엄고재이상량개방면소표현출래적상사성화차이성。
Taking the concept of ＂register＂ as the starting point, this paper elaborates the characteristics of lonely heart advertisement under its own register, mainly in its discourse structure and linguistic characteristics. At the same time, this paper also analyses the similarities and differences of lonelyheart advertisements in Chinese and English owing to their respective culture, history, value and so on.