CAJ | 학술논문

“理性人”假设是传统经济学最基本的假设。在这一假设下,每一个人的行为都是极度理性的,人的情绪和感情因素对市场的影响极其有限。但研究者在研究市场经济活动的过程中发现事实并非如此,以此假设为前提的数学模型,并不能很好地解释和预测许多现实中的经济活动。因此,大量经济学家和心理学家开始从人们的心理、行为角度出发,考虑人的感情因素和情绪因素对市场中经济活动的影响。
“이성인”가설시전통경제학최기본적가설。재저일가설하,매일개인적행위도시겁도이성적,인적정서화감정인소대시장적영향겁기유한。단연구자재연구시장경제활동적과정중발현사실병비여차,이차가설위전제적수학모형,병불능흔호지해석화예측허다현실중적경제활동。인차,대량경제학가화심이학가개시종인문적심리、행위각도출발,고필인적감정인소화정서인소대시장중경제활동적영향。
According to the hypothesis about ＂ rational person＂, the most basic hypothesis in traditional economics, every person＇s behavior is rational and his or her emotional and sentimental factors exert a limited influence upon the market. However, researchers discovered that it is not the case when they researched the market economic activities. The mathematical model that presupposes this hypothesis fails to explain and predict quite a few economic activities satisfactorily. Accordingly, economists and psychologists divert their attention to people＇s psychology and behavior and explore the influence people＇s emotional and sentimental factors exercise upon market economic activities.