CAJ | 학술논문

后事件效应理论认为,重大事件虽能在短期内促进事件发生地入境人次迅速增长,但事件结束后,该地的入境人次会萎缩。用该理论分析悉尼奥运会对澳大利亚旅游的后续效应,发现：尽管澳大利亚政府在奥运会前、中、后都推出系列旅游促销战略,但奥运会只带动了其国际旅游业的发展,却没有推动国内旅游市场的发展。
후사건효응이론인위,중대사건수능재단기내촉진사건발생지입경인차신속증장,단사건결속후,해지적입경인차회위축。용해이론분석실니오운회대오대리아여유적후속효응,발현：진관오대리아정부재오운회전、중、후도추출계렬여유촉소전략,단오운회지대동료기국제여유업적발전,각몰유추동국내여유시장적발전。
Post-event effect theory argues that an important event can stimulate the rapid increase of the number of people entering the country where the event takes place, but after the event ends, the number of entry decreases. Based on this theory, the analysis of the follow-up effect of Sydney Olympic Games upon Australian tour indicates that although Australian government conducted a series of tour promotion strategies before, during and after the Games, the Olympic Games only contributed to the international tours and failed to facilitate the development of domestic tourism market.