CAJ | 학술논문

随着我国高等教育事业的进一步发展，高校招生竞争将更为激烈，招生宣传在招生工作中的地位将更加突出，本调查通过考察当前考生在选择高考信息媒介上的倾向和个体差异，调查考生填报高考志愿的影响因素，分析现阶段高校招生宣传应采取的主要途径，为现有招生宣传工作提出合理的建议，为进一步提高高校招生宣传水平提供信息支持。
수착아국고등교육사업적진일보발전，고교초생경쟁장경위격렬，초생선전재초생공작중적지위장경가돌출，본조사통과고찰당전고생재선택고고신식매개상적경향화개체차이，조사고생전보고고지원적영향인소，분석현계단고교초생선전응채취적주요도경，위현유초생선전공작제출합리적건의，위진일보제고고교초생선전수평제공신식지지。
With the development of higher education of China, the competition among universy enrollment propaganda will be more intense and the status of students-enrollment propaganda will be more prominent . Through investigation, this paper analyzes the tendency and individual difference in choosing information media of university entrance examination, discusses the main methods adopted by universities in the current enrollment propaganda and raises some resonable suggestions for the present enrollment propaganda and provides information support for the further improvement of university enrollment propaganda support.