现代情报
現代情報
현대정보
Journal of Modern Information
2007年
7期
24~26
,共null页
高校图书馆 图书馆管理 图书馆营销 读者服务 市场竞争
高校圖書館 圖書館管理 圖書館營銷 讀者服務 市場競爭
고교도서관 도서관관리 도서관영소 독자복무 시장경쟁
university libraries; library management; library marketing; reader service;market competition
营销,现代管理学理论和方法,在图书馆学的发展过程中起了重要的作用.文章分析了营销与图书馆营销的理念、信息市场对高校图书馆的影响及高校图书馆引入市场营销理念的意义;并就高校图书馆市场营销策略,作者着重从构筑现代化运行机制、创新图书馆信息服务、整合图书馆资源、加强信息沟通、加强读者培训、树立图书馆形象和努力提高服务水;隹等诸方面进行了阐述.
營銷,現代管理學理論和方法,在圖書館學的髮展過程中起瞭重要的作用.文章分析瞭營銷與圖書館營銷的理唸、信息市場對高校圖書館的影響及高校圖書館引入市場營銷理唸的意義;併就高校圖書館市場營銷策略,作者著重從構築現代化運行機製、創新圖書館信息服務、整閤圖書館資源、加彊信息溝通、加彊讀者培訓、樹立圖書館形象和努力提高服務水;隹等諸方麵進行瞭闡述.
영소,현대관이학이론화방법,재도서관학적발전과정중기료중요적작용.문장분석료영소여도서관영소적이념、신식시장대고교도서관적영향급고교도서관인입시장영소이념적의의;병취고교도서관시장영소책략,작자착중종구축현대화운행궤제、창신도서관신식복무、정합도서관자원、가강신식구통、가강독자배훈、수립도서관형상화노력제고복무수;추등제방면진행료천술.
Marketing and modern management theory and methods are playing an important role in the development process of library science. The article analyzes the concept of marketing and library marketing, the influence of market infounation to the university library and the meaning of introducing the marketing into univeraity library; and the paper makes some expositions on the marketing strategies of university library from several aspects such as building the nlodemization operation mechanisms, file library, infomation service innovation, integration of library resources, strengthen eonmmunicafion of infomation and readers training, foster library imnge and efforts to improve the quality of services.
