CAJ | 학술논문

当前，职业体育与媒体之间建立起来的互动关系越来越密切，双方相互依赖、互相促进。采用文献资料法、专家咨询法等方法，深入剖析职业体育与媒体互动的内驱力是什么，通过研究发现实际双方都存在着相同的主要内驱力，即双方互动对对方都有极大的促进作用，二者都需要获取发展资金，双方互动互惠互利。
당전，직업체육여매체지간건립기래적호동관계월래월밀절，쌍방상호의뢰、호상촉진。채용문헌자료법、전가자순법등방법，심입부석직업체육여매체호동적내구력시십요，통과연구발현실제쌍방도존재착상동적주요내구력，즉쌍방호동대대방도유겁대적촉진작용，이자도수요획취발전자금，쌍방호동호혜호리。
The interactive relation between athletic sports and mass media becomes closer and closer at present. They depend on each other and promote the development of one another. This paper makes a further analysis on the inner impetus which promotes the interaction between competitive sports and mass media with the methods of documentary data and expert interview. The research results show that the two sides have the same main inner impetus, that is to say, both sides need to get enough capital for their own further development.