系统工程理论与实践
繫統工程理論與實踐
계통공정이론여실천
Systems Engineering—Theory & Practice
2007年
8期
111~117
,共null页
生命过程 定价策略 微分对策 最优控制
生命過程 定價策略 微分對策 最優控製
생명과정 정개책략 미분대책 최우공제
life-cycle ; pricing strategy ; differential games ; optimal control
通过新产品的销售模型,建立一个制造商与一个销售商的二级供应链垄断销售模型,研究它们为使自己利润最大,在非合作情况下的斯坦克尔伯格博弈动态最优定价决策,得到了制造商和销售商的动态定价最优策略及一些性质,如制造商的最优定价策略是常数,产品销售累计量是时间的线性函数等,并与实际经验相比较,结果与实际是比较符合的.
通過新產品的銷售模型,建立一箇製造商與一箇銷售商的二級供應鏈壟斷銷售模型,研究它們為使自己利潤最大,在非閤作情況下的斯坦剋爾伯格博弈動態最優定價決策,得到瞭製造商和銷售商的動態定價最優策略及一些性質,如製造商的最優定價策略是常數,產品銷售纍計量是時間的線性函數等,併與實際經驗相比較,結果與實際是比較符閤的.
통과신산품적소수모형,건립일개제조상여일개소수상적이급공응련롱단소수모형,연구타문위사자기리윤최대,재비합작정황하적사탄극이백격박혁동태최우정개결책,득도료제조상화소수상적동태정개최우책략급일사성질,여제조상적최우정개책략시상수,산품소수루계량시시간적선성함수등,병여실제경험상비교,결과여실제시비교부합적.
Nowadays the corporations must make the proper pricing strategy because of the competition for maximizing their profit. This paper attempts to investigate the optimal dynamic pricing strategy of a manufacturerretailer supply chain. Some outcomes are obtained based on a Stackelberg game model, such as the manufacturer＇ s optimal strategy is fixed over time horizon on the condition of the Stackelberg game while the manufacturer is the leader; and the cumulative sales is a linear function of the time etc, these outcomes accord with the reality.
