旅游学刊
旅遊學刊
여유학간
Tourism Tribune
2007年
9期
80~87
,共null页
奥林匹克 奥运会 奥运旅游 奥运经济
奧林匹剋 奧運會 奧運旅遊 奧運經濟
오림필극 오운회 오운여유 오운경제
Olympic; Olympic Games; Olympic Games tourism;Olympic economy
自公元前776年举办第一届古代奥运会以来,旅游与奥运会便形影相随.随着现代人类休闲时间的增多与经济承受力的增强,作为大型事件的奥运会吸引了越来越多的旅游者观光游览,同时也受到旅游学术界越来越多的关注.本文以奥运旅游的起源、奥运旅游的定义与特点出发,从奥运旅游研究历史、吸引物研究、市场特征研究、经济社会影响研究等多方面对国内外奥运旅游研究进行了总结.
自公元前776年舉辦第一屆古代奧運會以來,旅遊與奧運會便形影相隨.隨著現代人類休閒時間的增多與經濟承受力的增彊,作為大型事件的奧運會吸引瞭越來越多的旅遊者觀光遊覽,同時也受到旅遊學術界越來越多的關註.本文以奧運旅遊的起源、奧運旅遊的定義與特點齣髮,從奧運旅遊研究歷史、吸引物研究、市場特徵研究、經濟社會影響研究等多方麵對國內外奧運旅遊研究進行瞭總結.
자공원전776년거판제일계고대오운회이래,여유여오운회편형영상수.수착현대인류휴한시간적증다여경제승수력적증강,작위대형사건적오운회흡인료월래월다적여유자관광유람,동시야수도여유학술계월래월다적관주.본문이오운여유적기원、오운여유적정의여특점출발,종오운여유연구역사、흡인물연구、시장특정연구、경제사회영향연구등다방면대국내외오운여유연구진행료총결.
The first ancient Olympic Games were held in Greece in 776 B.C. Since then, Olympic Games have been highly valued by most countries as events not only for sports contests, but for the promotion of peace, understanding and friendship among people. With the increasing leisure time and economic affordability of people in the modem society, Olympic Games have attracted tens of millions of visitors every four years, and hence have received increasing attention from tourism researchers. This paper introduces the origin, definition and characteristics of Olympic Games tourism; reviews main tourism research on Olympic Games （i. e., attractions, market segments, economic and social influence, etc. ） from both domestic and international perspectives; and discusses issues and prospects associated with the Games.
