CAJ | 학술논문

在我国社会主义市场经济初级阶段，加强商业营销道德与文化建设是企业主动适应经济全球化和市场国际化的需要。加强商业企业营销道德建设，不仅要分析、解决商业营销活动中伦理失范问题，还必须挖掘其存在原因，构建适应市场经济的商业道德观念，加强法律法规建设，强化企业的社会责任，促进企业与外部环境的和谐发展。
재아국사회주의시장경제초급계단，가강상업영소도덕여문화건설시기업주동괄응경제전구화화시장국제화적수요。가강상업기업영소도덕건설，불부요분석、해결상업영소활동중윤리실범문제，환필수알굴기존재원인，구건괄응시장경제적상업도덕관념，가강법율법규건설，강화기업적사회책임，촉진기업여외부배경적화해발전。
In order to be adaptable to economic globalization and market internationalization, commercial enterprises need strengthen marketing morals and cultural construction at the early stage of Chinese socialist market economy. By analyzing and resolve the problems in marketing activities the paper points out the necessity of seting up moral concept matching the market economy, strengthening rules and regulations construction, enhancing social responsibility and promoting the harmonious development of both enterprise and external environment.