武汉体育学院学报
武漢體育學院學報
무한체육학원학보
Journal of Wuhan Institute of Physical Education
2007年
9期
32~36
,共null页
中国足球 消费者信任 职业联赛 信任
中國足毬 消費者信任 職業聯賽 信任
중국족구 소비자신임 직업련새 신임
Professional Soccer League Games in China; consumers＇ trust ; trust
从信任理论入手,运用文献资料和问卷调查等方法,探讨了消费者信任产生的条件,剖析了中国足球职业联赛的消费者信任状况,并分析造成低信任的原因,在借鉴英超联赛构建消费者信任的经验基础上,提出中国足球联赛发展的建设性措施。
從信任理論入手,運用文獻資料和問捲調查等方法,探討瞭消費者信任產生的條件,剖析瞭中國足毬職業聯賽的消費者信任狀況,併分析造成低信任的原因,在藉鑒英超聯賽構建消費者信任的經驗基礎上,提齣中國足毬聯賽髮展的建設性措施。
종신임이론입수,운용문헌자료화문권조사등방법,탐토료소비자신임산생적조건,부석료중국족구직업련새적소비자신임상황,병분석조성저신임적원인,재차감영초련새구건소비자신임적경험기출상,제출중국족구련새발전적건설성조시。
Starting with trust theory, the conditions of consumer＇s trust were discussed, present situation of consumers＇ trust to Professional Soccer League Games in China and reasons of low trust were analyzed by using methods of literature study and questionnaire. Some constructive measures to Professional Soccer League Games in China were put forward from the experience of English Premier League.
