华中农业大学学报：社会科学版
華中農業大學學報：社會科學版
화중농업대학학보：사회과학판
Journal of Huazhong Agricultural University(Social Sciences Edition)
2007年
4期
79~81
,共null页
顾客价值 价值要素 顾客价值创新战略
顧客價值 價值要素 顧客價值創新戰略
고객개치 개치요소 고객개치창신전략
customer value; customer value factors; strategy of customer value innovation
文章从顾客价值和顾客价值创新概念入手,分析了顾客价值创新原理和顾客价值创新战略模型,基于顾客价值要素,提出了实施顾客价值创新战略的五个途径：创造、加强、减弱、清除和重构顾客价值要素。
文章從顧客價值和顧客價值創新概唸入手,分析瞭顧客價值創新原理和顧客價值創新戰略模型,基于顧客價值要素,提齣瞭實施顧客價值創新戰略的五箇途徑：創造、加彊、減弱、清除和重構顧客價值要素。
문장종고객개치화고객개치창신개념입수,분석료고객개치창신원리화고객개치창신전략모형,기우고객개치요소,제출료실시고객개치창신전략적오개도경：창조、가강、감약、청제화중구고객개치요소。
This paper first introduces the concept of customer value and customer value innovation, then anal sizes the principle of customer value innovation and model of strategy of customer value innovation. Based on the customer value element, this paper put forward five ways to practice the strategy of customer value innovation： to create, strengthen, weaken, eliminate and reconstruct customer value elements.
