CAJ | 학술논문

从性质上看,反向假冒是不正当竞争行为、侵犯了消费者的知情;从商标权的角度看,也构成商标侵权。比较相关立法,我国应着重适用商标法,以规制反向假冒行为。应从以下几方面完善商标法：应对“投入市场”进行扩张解释;采取举证责任倒置;适用惩罚性赔偿制度;对隐性反向假冒补充立法。
종성질상간,반향가모시불정당경쟁행위、침범료소비자적지정;종상표권적각도간,야구성상표침권。비교상관입법,아국응착중괄용상표법,이규제반향가모행위。응종이하궤방면완선상표법：응대“투입시장”진행확장해석;채취거증책임도치;괄용징벌성배상제도;대은성반향가모보충입법。
It is pointed out that the reverse palm-off belongs to competition by inappropriate means, encroaches on the consumer＇ s fight to learn the truth, and constitutes an infringement on trademark fight by means of analyzing its nature. Comparing with related legislations, the implementation of the trademark law should be emphasized in China in order to restrict reverse palm-off. The trademark law should be improved from such respects as expanded explanation of market participation, adoption of invert of supplying evidences, application of the system of punishable compensation as well as supplementary legislation against covert reverse palm-off.