CAJ | 학술논문

随着环境的被破坏和人们对产品附加价值需求的提升，逆向物流的发展越来越受到重视。以企业为中心的企业与政府、企业与用户之间的博弈模型，能进一步说明构建逆向物流的必要性，同时能从理论高度给出逆向物流构建时的关键因素及相关应对措施。
수착배경적피파배화인문대산품부가개치수구적제승，역향물류적발전월래월수도중시。이기업위중심적기업여정부、기업여용호지간적박혁모형，능진일보설명구건역향물류적필요성，동시능종이론고도급출역향물류구건시적관건인소급상관응대조시。
With the environmental pollution and customer＇ s expect of priduct＇ s added value, reverse logistic takes up a more and more important. Focusing on enterprise, this paper discusses the gaming model between enterprise and govemment and the gaming model between enterprise and consumers. Basing on the discussion, the necessity of construct reverse logistic is illustrated and the key factors when form reverse logistic and related suggestions are given from theory aspect.