湖南财经高等专科学校学报
湖南財經高等專科學校學報
호남재경고등전과학교학보
Journal of Hunan Financial and Economic College
2007年
6期
37~39
,共null页
游乐园 台资 经营模式
遊樂園 檯資 經營模式
유악완 태자 경영모식
amusement park; Taiwanese investment; operation mode
随着鼓励旅游政策的陆续出台以及城镇居民休闲时间和收入的增多,我国以游乐园为主体的旅游休闲活动愈演愈烈。自1985年深圳华侨城建成至2007年我国游乐园的规模和数量已达相当水平,但经营水平却参差不齐。台商投资游乐园虽然在我国大陆数量较少,其经营效果却普遍良好。台资游乐园在大陆卓有成效的经营状况及其典型的经营模式是我国游乐园经营中的典范,其独特的经营模式对我国大陆投资游乐园有实际参考价值。
隨著鼓勵旅遊政策的陸續齣檯以及城鎮居民休閒時間和收入的增多,我國以遊樂園為主體的旅遊休閒活動愈縯愈烈。自1985年深圳華僑城建成至2007年我國遊樂園的規模和數量已達相噹水平,但經營水平卻參差不齊。檯商投資遊樂園雖然在我國大陸數量較少,其經營效果卻普遍良好。檯資遊樂園在大陸卓有成效的經營狀況及其典型的經營模式是我國遊樂園經營中的典範,其獨特的經營模式對我國大陸投資遊樂園有實際參攷價值。
수착고려여유정책적륙속출태이급성진거민휴한시간화수입적증다,아국이유악완위주체적여유휴한활동유연유렬。자1985년심수화교성건성지2007년아국유악완적규모화수량이체상당수평,단경영수평각삼차불제。태상투자유악완수연재아국대륙수량교소,기경영효과각보편량호。태자유악완재대륙탁유성효적경영상황급기전형적경영모식시아국유악완경영중적전범,기독특적경영모식대아국대륙투자유악완유실제삼고개치。
Along with the appearance of various policies encouraging tourism and the increasing leisure time and income of residents in cities and towns, the tourism leisure activities, especially the amusement parks, have developed rapidly. In 1985, the first amusement park in China——Shenzhen "Splendid China" was set up. Till now, amusement parks have made a great quantitative advancement but with some problems in operation level. However, as is surveyed, Talwanese -funded amusement parks are more competitive ; it is true that most of them operate quite well. The operation situations and the typical operation modes of Taiwanese - funded amusement parks are good examples of amusement parks in our country, and their special operation modes are of practical reference value for our mainland enterprises investing amusement parks.