科研管理
科研管理
과연관리
Science Research Management
2007年
2期
15~18
,共null页
创业 机会评价 创业者 管理者
創業 機會評價 創業者 管理者
창업 궤회평개 창업자 관리자
entrepreneurship ; opportunity evaluation; entrepreneur; manager
机会评价是创业认知观的关键要素。对71名小企业创业者与82名企业管理者基于创业情景的机会评价研究发现：创业的机会评价过程中,创业者的认知机制是认知偏差系统作用于或通过风险知觉作用于机会评价;创业者比管理者运用了更多的认知偏差。
機會評價是創業認知觀的關鍵要素。對71名小企業創業者與82名企業管理者基于創業情景的機會評價研究髮現：創業的機會評價過程中,創業者的認知機製是認知偏差繫統作用于或通過風險知覺作用于機會評價;創業者比管理者運用瞭更多的認知偏差。
궤회평개시창업인지관적관건요소。대71명소기업창업자여82명기업관리자기우창업정경적궤회평개연구발현：창업적궤회평개과정중,창업자적인지궤제시인지편차계통작용우혹통과풍험지각작용우궤회평개;창업자비관리자운용료경다적인지편차。
It has been found that opportunity evaluation is a key factor in entrepreneurial cognitive theory. 71 small business entrepreneurs and 82 corporate managers are investigated in terms of their evaluation to entrepreneurial opportunities. It is found that entrepreneurs＇ cognitive mechanism could be considered as a process. In the process, either entrepreneurs＇ cognitive biases directly or through their risk perception indirectly affected their opportunity evaluation. It is also found that entrepreneurs take more cognitive biases than corporate managers.
