CAJ | 학술논문

本文基于企业资源观（RBV）,从战略、资源、能力3个维度构建了影响旅游电子商务采纳的7个因素集合。本文根据成功的旅游电子商务实践经验,采用AHP分别识别了传统旅行社和旅游中介网站两类电子商务采纳的关键成功因素。结果显示,企业战略、复合型人力资源、共享信息能力以及合作流程能力是两类企业共同的关键成功因素。研究进一步发现,两类企业的采纳模式存在明显差异,传统旅行社侧重于内部资源优化,而旅游中介网站侧重外部资源整合。
본문기우기업자원관（RBV）,종전략、자원、능력3개유도구건료영향여유전자상무채납적7개인소집합。본문근거성공적여유전자상무실천경험,채용AHP분별식별료전통여행사화여유중개망참량류전자상무채납적관건성공인소。결과현시,기업전략、복합형인력자원、공향신식능력이급합작류정능력시량류기업공동적관건성공인소。연구진일보발현,량류기업적채납모식존재명현차이,전통여행사측중우내부자원우화,이여유중개망참측중외부자원정합。
In accordance with resourced-based view （RBV）, the paper develops seven factors that influence travel E-business adoption from three dimensions of strategy, resource and capability. From a survey of 10 successful travel services with E-business, we use analytic hierarchy process （AHP） to identify critical successful factors for traditional business and online business respectively. These results show that strategic planning, IT human resources, sharing information capabilities and collaborative process capabilities are the necessary critical successful factors for these two businesses. The study further discovers that there exists distinct difference in terms of their model adoption. Traditional firms focus on internal resource-optimizing model while online travel services emphasize external resource-integrated model.