CAJ | 학술논문

从高等教育学、社会学、经济学、市场营销学的角度出发，针对我国大学生运动竞赛市场形成的两大主体大学生群参与者和大学生运动竞赛的商业赞助者（商家）进行分析，揭示我国大学生运动竞赛参与主体参与意愿和经济投入、区域内运动竞赛的组织模式的运行条件，阐明大学生运动竞赛市场发展区域联合运行模式的潜力，以及我国大学生运动竞赛市场营销的发展途径和完善大学生体育市场的产业发展结构。
종고등교육학、사회학、경제학、시장영소학적각도출발，침대아국대학생운동경새시장형성적량대주체대학생군삼여자화대학생운동경새적상업찬조자（상가）진행분석，게시아국대학생운동경새삼여주체삼여의원화경제투입、구역내운동경새적조직모식적운행조건，천명대학생운동경새시장발전구역연합운행모식적잠력，이급아국대학생운동경새시장영소적발전도경화완선대학생체육시장적산업발전결구。
From the view of higher education science, sociology, economics and marketing, aimed at college students sports competition market formed by two major the main college students＂ participants and university students＂ sports competitions＂ commercial sponsors （businessmen）, We carry out to analyze the main participations＂ will and economic inputs of college students sports, the Conditions of the operation in the region for sport competitions organizations mode. And we also expound the potential of university students ＂sports competition market in regional alliance operation mode and the ways for common development of college students＂ sports competition market marketing and perfect the university sports markets＂ industrial development structure.