商业研究
商業研究
상업연구
Commercial Research
2008年
3期
60~63
,共null页
贴牌生产 商企 剩余分配
貼牌生產 商企 剩餘分配
첩패생산 상기 잉여분배
original Equipment Manufacturing （OEM） ; business companies; surplus distribution
“贴牌”（生产或销售）是当今国内外相当普遍的经济现象，关于贴牌生产（或贴牌销售）利弊的争论在学术界已相当广泛，争论的焦点是利益分配。为使我国赢得在贴牌生产中因销售环节丢失的大部分利润，必须高度重视硝售流通环节，同时着力培育中国自己的“商业航母”，尤为重要。
“貼牌”（生產或銷售）是噹今國內外相噹普遍的經濟現象，關于貼牌生產（或貼牌銷售）利弊的爭論在學術界已相噹廣汎，爭論的焦點是利益分配。為使我國贏得在貼牌生產中因銷售環節丟失的大部分利潤，必鬚高度重視硝售流通環節，同時著力培育中國自己的“商業航母”，尤為重要。
“첩패”（생산혹소수）시당금국내외상당보편적경제현상，관우첩패생산（혹첩패소수）리폐적쟁론재학술계이상당엄범，쟁론적초점시이익분배。위사아국영득재첩패생산중인소수배절주실적대부분리윤，필수고도중시초수류통배절，동시착력배육중국자기적“상업항모”，우위중요。
The disputes over the effect of OEM in academics are very popular, in which the focus is the distribution of interests. Through the establishment of a ＂ multi - middleman model＂, the paper draws a conclusion that there is a certain economic rationality in low profits of OEM manufacturers. Products are the same before and after OEM, but the value changes greatly. So the main reason for ＂ high output, low profits＂ of OEM products is no technical problem. Cultivating large multinational business companies enables China to share more of the surplus distribution in the global market and change the situation of ＂ high yield, low revenue＂ gradually.
