商业研究
商業研究
상업연구
Commercial Research
2008年
3期
83~87
,共null页
企业信誉 信誉战略 竞争优势 企业战略
企業信譽 信譽戰略 競爭優勢 企業戰略
기업신예 신예전략 경쟁우세 기업전략
reputation ; reputation strategy ; competitive advantage ; corporate strategy
基于信誉是企业竞争优势之源的观点，可以得出企业信誉诚略是企业战略理论的演化的趋势。在市场信誉机制不健全环境下企业信誉成为稀缺资源。企业构筑信誉战略要有良好的内外环境作为支撑，依着企业信誉战略内涵和性质，构建起企业信誉战略体系框架。处理好企业所要处理的问题。
基于信譽是企業競爭優勢之源的觀點，可以得齣企業信譽誠略是企業戰略理論的縯化的趨勢。在市場信譽機製不健全環境下企業信譽成為稀缺資源。企業構築信譽戰略要有良好的內外環境作為支撐，依著企業信譽戰略內涵和性質，構建起企業信譽戰略體繫框架。處理好企業所要處理的問題。
기우신예시기업경쟁우세지원적관점，가이득출기업신예성략시기업전략이론적연화적추세。재시장신예궤제불건전배경하기업신예성위희결자원。기업구축신예전략요유량호적내외배경작위지탱，의착기업신예전략내함화성질，구건기기업신예전략체계광가。처리호기업소요처리적문제。
Since the corporate reputation is the source of competitive advantage, the paper proposes the reputation strategy is an inevitable trend of the evolution of the corporate strategy under the environment of incomplete market reputation mechanism. By eharffying the importance of building the supportive environment both inside and outside, it defines the nature of corporate reputation structures the strategic framework of corporate reputation, and deales with the problems when constructing the reputation strategy.
