CAJ | 학술논문

新时期市场经济条件下，随着企业间日益激烈的竞争，企业推销人员受功利论、道义论等道德理论影响，在商品推销过程中，出现了一系列诸如强制推销、“红杏出墙”、推销自卑、假冒伪劣、以次充好、短斤少两等行为，严重损害了推销人员在社会公众心目中的形象，进而也危及到企业形象、企业声誉及销售业绩。结合推销实际，针对上述不当行为提出了解决问题的相应对策。
신시기시장경제조건하，수착기업간일익격렬적경쟁，기업추소인원수공리론、도의론등도덕이론영향，재상품추소과정중，출현료일계렬제여강제추소、“홍행출장”、추소자비、가모위렬、이차충호、단근소량등행위，엄중손해료추소인원재사회공음심목중적형상，진이야위급도기업형상、기업성예급소수업적。결합추소실제，침대상술불당행위제출료해결문제적상응대책。
In the new period, under the market economy condition, the enterprises compete day by day intensely. In the process of sales promotion, the salesman may be affected by the moral theory, such as the utility, the morality and justice. At these cases, salesman may do a series of actions like as compulsory marketing, ＂have an affair＂ , marketing inferiority, fake and shoddy, imitating something superior, giving short measure and so on. These behaviors seriously harm the salesman＇s image in social public mind, then also endanger to enterprise＇s image, enterprise prestige and sales achievement. Against the above misfeasance, the article basing to the sales promotion practice, proposes the corresponding advices to solve the problems.