CAJ | 학술논문

网络杂志正在对传统阅读习惯和纸媒造成冲击，但这一出版形式在推广及盈利模式上还有待加强和突破，尤其需要在分众渠道开拓、新技术运用、对用户有效吸引、发行平台多元化几个方面加强建设。
망락잡지정재대전통열독습관화지매조성충격，단저일출판형식재추엄급영리모식상환유대가강화돌파，우기수요재분음거도개탁、신기술운용、대용호유효흡인、발행평태다원화궤개방면가강건설。
The e-magazine is posing threat to traditional reading habitting and paper media, but its promotion and profit-making mode still need improvement and breakthrough. Further efforts are needed especially in the areas of the construction of multilevel channels, the application in new techniques, the effective attraction to customers, and the diversification of distribution platform.