北京体育大学学报
北京體育大學學報
북경체육대학학보
Journal of Beijing University of Physical Education
2008年
3期
300~302
,共null页
体育用品产业 现状 竞争力 对策
體育用品產業 現狀 競爭力 對策
체육용품산업 현상 경쟁력 대책
sports goods industry ; current situation ; competitiveness ; countermeasure
中国体育用品业的生产要素具有优势，但主要是劳动力优势。科技研发能力不足；中国国内对体育用品的需求大幅增长，国外知名品牌已经大举进入，基本占领高端市场；产业链不完整，无法形成产业集聚；国内企业的竞争以价格战为主，研发投入不足，抄袭模仿普遍。政府应通过产业政策、保护专利和完善技术标准等手段干预市场。
中國體育用品業的生產要素具有優勢，但主要是勞動力優勢。科技研髮能力不足；中國國內對體育用品的需求大幅增長，國外知名品牌已經大舉進入，基本佔領高耑市場；產業鏈不完整，無法形成產業集聚；國內企業的競爭以價格戰為主，研髮投入不足，抄襲模倣普遍。政府應通過產業政策、保護專利和完善技術標準等手段榦預市場。
중국체육용품업적생산요소구유우세，단주요시노동력우세。과기연발능력불족；중국국내대체육용품적수구대폭증장，국외지명품패이경대거진입，기본점령고단시장；산업련불완정，무법형성산업집취；국내기업적경쟁이개격전위주，연발투입불족，초습모방보편。정부응통과산업정책、보호전리화완선기술표준등수단간예시장。
Factors of production in sports goods industry in China have advantages but mainly on labor force, not research and development. The demand of domestic sports goods is increasing rapidly and famous brands from abroad have occupied the advanced market. However, the industry chain in Chinese sports goods has not been a perfect one and an industrial cluster cannot be formed. The competition between domestic enterprise focuses on price war without adequate research and development investment, and imitated product often can be seen. The government should interfere in the market through industry policy, patent protection, and improve technique standard, ect.
