商业经济与管理
商業經濟與管理
상업경제여관리
Business Economics and Administration
2008年
5期
3~9
,共null页
零售商主导 流通渠道 供应链联盟 合作竞争
零售商主導 流通渠道 供應鏈聯盟 閤作競爭
령수상주도 류통거도 공응련련맹 합작경쟁
retailers＇ domination; circulation channel; supply chain alliance; coopetition
现代商业中的竞争已经从企业之间的竞争转变为供应链联盟之间的竞争。零售商主导下的供应链联盟是分工深化和信息化条件下以大型零售商为主导的流通渠道成员通过信息共享并按契约分享利益的一种中间性组织。创新流通渠道组织、建立零售商主导下的供应链联盟本质上反映了客观经济规律的要求，同时能够有效地协调工商关系。本文基于合作竞争视角深入讨论了其组织性质、形成原因和竞争优势，并结合现阶段市场竞争国际化的背景探讨了我国零售企业的发展对策。
現代商業中的競爭已經從企業之間的競爭轉變為供應鏈聯盟之間的競爭。零售商主導下的供應鏈聯盟是分工深化和信息化條件下以大型零售商為主導的流通渠道成員通過信息共享併按契約分享利益的一種中間性組織。創新流通渠道組織、建立零售商主導下的供應鏈聯盟本質上反映瞭客觀經濟規律的要求，同時能夠有效地協調工商關繫。本文基于閤作競爭視角深入討論瞭其組織性質、形成原因和競爭優勢，併結閤現階段市場競爭國際化的揹景探討瞭我國零售企業的髮展對策。
현대상업중적경쟁이경종기업지간적경쟁전변위공응련련맹지간적경쟁。령수상주도하적공응련련맹시분공심화화신식화조건하이대형령수상위주도적류통거도성원통과신식공향병안계약분향이익적일충중간성조직。창신류통거도조직、건립령수상주도하적공응련련맹본질상반영료객관경제규률적요구，동시능구유효지협조공상관계。본문기우합작경쟁시각심입토론료기조직성질、형성원인화경쟁우세，병결합현계단시장경쟁국제화적배경탐토료아국령수기업적발전대책。
The competition in the modem commerce has become to be the competition among supply chain alliances. The supply chain alliance dominated by retailer is an intermediate organization in which giant retailers have market power and channel firms assign profits in terms of the contract and share information in conditions of division deepening and informationization. An innovation of a circulation organization channel and building a supply chain alliance essentially reflect the objective economic law and can effectively coordinate the relationship between the producer and the retailer. In this paper, we deeply discuss the nature, formation reasons and competitive advantages of a supply chain alliance and then explore the countermeasure of China＇ s retailing firms development under the background of international market competition.
