商业研究
商業研究
상업연구
Commercial Research
2008年
6期
101~105
,共null页
跨国企业 直接投资 市场进入策略
跨國企業 直接投資 市場進入策略
과국기업 직접투자 시장진입책략
transnational corporations ; direct investment; market entrance tactics
跨国公司市场进入方式多样。当前中国的跨国企业应当根据企业发展规律和国际市场变化，选择恰当的进入策略。即应注意从多角度考虑合理选择新建投资与跨国并购；国际战略联盟；生产一体化等可行策略。
跨國公司市場進入方式多樣。噹前中國的跨國企業應噹根據企業髮展規律和國際市場變化，選擇恰噹的進入策略。即應註意從多角度攷慮閤理選擇新建投資與跨國併購；國際戰略聯盟；生產一體化等可行策略。
과국공사시장진입방식다양。당전중국적과국기업응당근거기업발전규률화국제시장변화，선택흡당적진입책략。즉응주의종다각도고필합리선택신건투자여과국병구；국제전략련맹；생산일체화등가행책략。
The ways of market entrance are different according to different transnational corporations. China＇s transnational corporations should select proper tactics for market entrance according to the development of enterprises and the change of international market in the current situation. The paper advances such key tactics as new investment and multi -national merger, the international strategic union, the integration of management.
