CAJ | 학술논문

文章主要以英国工党和保守党为个案探讨政治推销对欧洲主要政党党内民主的影响。从经验性分析人手，对实行政治推销战略后反映工党和保守党的党员、支持者、基层组织、议员和候选人态度和观点的数据和言论进行了某些规范性的分析，并进一步探究政党内部关系的性质、它们的政治推销战略以及因此而造成的对党员和支持者态度的影响，最后指出党的性质和党内关系正处于从群众型政党向职业选举模式转变的过程。
문장주요이영국공당화보수당위개안탐토정치추소대구주주요정당당내민주적영향。종경험성분석인수，대실행정치추소전략후반영공당화보수당적당원、지지자、기층조직、의원화후선인태도화관점적수거화언론진행료모사규범성적분석，병진일보탐구정당내부관계적성질、타문적정치추소전략이급인차이조성적대당원화지지자태도적영향，최후지출당적성질화당내관계정처우종군음형정당향직업선거모식전변적과정。
This paper mainly discusses the influence of political marketing on the inner - party democracyof major political parties in Europe based on the British Labor Party and the Conservative Party. According to the experience, it analyzes the data and speeches which reflect the attitudes and views of the party members, supporters, the grassroots organizations, the representatives and the candidates after the implementation of political marketing strategy, then conducts the normative analysis, and further explores the nature of the relationship within the political parties, their political marketing strategy as well as the impact on the attitudes of the party members and supporters, also it points out that the nature of the party and inner - party relations are transforming from the masses model to the professional election model.